Celebrating the festive season with a parking advent calendar

Celebrating the festive season with a parking advent calendar

Derby City Council has come up with a novel idea to encourage visitors to the city during the festive season by offering a parking advent calendar based on the MiPermit platform.

The council is already using MiPermit to provide digital parking permits to residents and visitors across the city. The Parking Services team came up with the idea of a digital advent calendar to offer shoppers daily parking deals during December.  

“The Derby City Council parking advent calendar demonstrates just how flexible MiPermit can be when it comes to setting up bespoke parking offers such as Season tickets. In addition, we can implement special tickets such as our Football Season ticket which allows customers to benefit from parking offers which would not be available at traditional Pay and Display locations,” says Robert Shoebridge, Civil Enforcement and Parking Services Team Manager.

Christmas shoppers in Derby can pay for parking on their mobile phones using MiPermit.  Rather than hurrying back to their cars right at the end of their parking slot, MiPermit sends a text message to remind people when their parking is due to run out and prompts shoppers to extend their parking slot if needed.

“This is another innovative idea using the MiPermit platform,” comments Paul Moorby, Managing Director of Chipside.  “It shows how versatile MiPermit is – it can be adapted quickly and easily to test out different ideas.  In this case, the advent calendar is for seasonal parking offers to encourage shoppers and visitors to Derby. MiPermit can also offer special deals on parking for time slots during the day or for specific car parks.”


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