The Local is Global
Chipside was invited by UK Trade & Investment (UKTI) to participate at the World Expo 2015, which took place in Milan from 1 May to 31 October.
The Milan Expo 2015 offered a global platform to promote UK international agendas and showcase British innovation, creativity and global leadership. The UK created a stand-out Pavilion, the centrepiece of which was The Hive, designed by Nottingham-based artist Wolfgang Buttress, who was inspired by the role of the bee in the global ecosystem. The hive design reflected the Expo’s overarching theme of ‘Feeding the Planet’. Inspired by scientific research and ground-breaking UK technology that monitors the health of beehives, The Hive was made of 170,000 parts and fitted with accelerometers that record vibrations. They were then digitally sent to Milan so visitors could hear the sounds of 40,000 real bees 870 miles away in Nottingham.
With over 140 countries represented here at Milan Expo 2015, it’s a good opportunity for us to show Britain as a hive of creativity and innovation. — Christopher Prentice CMG, British Ambassador in Italy
The Hive is part of research being conducted at Nottingham Trent University looking at the way the insects communicate with each other. The bee activity triggers LED lights in the structure. Wolfgang Buttress says: “It’s a personal dialogue between you and the bee, a symphony between bee and man.” UKTI promoted the UK Pavilion as an example of how UK creativity, business and science can be combined to meet a global challenge. The UK is a hive of activity where solutions to some of today’s greatest challenges are developed and shared with the world. Organisations invited by UKTI to exhibit alongside Chipside at the Expo included AECOM, Atkins, Bristol City Council, the Environmental Industries Commission (EIC), Imperial College London, Mott MacDonald, Movement Strategies and architects P-U-R-A.
￼Our goal is to influence the perceptions of Britain around the world and positively encourage foreign businesses to foster greater links with the UK. As a result, we aim to deliver £1 billion to the UK economy over time. — Hannah Corbett, UK Pavilion Commissioner General
Chipside, like many of the other technologists and consultants at Milan, showcased the UK’s talent for designing and implementing urban infrastructure projects and Intelligent Mobility management solutions. Paul Moorby, Managing Director of Chipside, says: “The environment is rightly at the centre of modern city design. Pollution can be reduced by correct parking policies being placed at the heart of a smart city operation.” Ill-informed, inconsiderate and illegal parking can also damage the economic ecosystem of towns and cities, notes Moorby. “Mistakes will be made by people unfamiliar with local parking policies,” he says. “And by people simply refusing to comply with restrictions put in place to facilitate the orderly movement of thousands cause congestion and pollution, as well as lost trade to local businesses.”